We started the Point Exchange Service 50 years ago.
We cheer housewives and their life.
In Japan, we are the pioneer of Point Exchange Service.Our system got the base of Point Card in Japan.
You can use the Points and you can get your best items, now and forever.
BLUECHIP-point is Free and Convenient !
BLUECHIP-point is common in Japan and no expiration dates. You can earn a point by shopping everyday. You can exchange it everyday.
We cheer all the supermarkets in Japan.
Points of the supermarket in your town is actually BLUECHIP.
A lot of stores join in BLUECHIP in Japan.